Overview:
Clinical trials: two words that can change cancer.
Clinical trials: two words that can change cancer.
Challenge:
Create a microsite for Eli Lilly's clinical trial education campaign promoting clinical trial benefits, FAQs, a searchable trial database, CRM tools, and interactive media.
Create a microsite for Eli Lilly's clinical trial education campaign promoting clinical trial benefits, FAQs, a searchable trial database, CRM tools, and interactive media.
Strategy:
In order to keep up with the client's ambitious launch timeline, we developed a phased strategy to roll out the website featuring essential functions and content first. After launching, we planned to gradually introduce additional features over time.
In order to keep up with the client's ambitious launch timeline, we developed a phased strategy to roll out the website featuring essential functions and content first. After launching, we planned to gradually introduce additional features over time.
Process:
1. Journey Mapping
2. Content Strategy
3. Prototype development
4. Compliance Alignment
5. Development Handoff /QA Testing
1. Journey Mapping
2. Content Strategy
3. Prototype development
4. Compliance Alignment
5. Development Handoff /QA Testing
Outcome:
The launch was successful with site traffic 25% above projections due to TV and social media campaigns.
The launch was successful with site traffic 25% above projections due to TV and social media campaigns.
Learnings:
Integrate UX early in creative and development stages for better alignment and successful execution.
Integrate UX early in creative and development stages for better alignment and successful execution.
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