Modernizing Gynecologic Diagnostic Solutions: Hologic's UX Transformation
Hologic is dedicated to enabling women to overcome stressful, painful, and potentially life-altering gynecologic conditions. The organization is equally committed to supporting healthcare professionals in delivering comprehensive care for women and encompassing every stage from visualization and access to treatment.
Hologic is dedicated to enabling women to overcome stressful, painful, and potentially life-altering gynecologic conditions. The organization is equally committed to supporting healthcare professionals in delivering comprehensive care for women and encompassing every stage from visualization and access to treatment.
Challenge:
Present Hologic's products and services clearly and accessibly to both consumers and healthcare professionals on one website.
Present Hologic's products and services clearly and accessibly to both consumers and healthcare professionals on one website.
Strategy:
The user experience (UX) was reimagined, shifting from a device-centric perspective to a model that is both empathy-driven and data-informed. This strategy positioned design was a key market differentiator.
Process:
1. Journey Mapping
2. Content Strategy
3. Prototype Development
4. Compliance Alignment
5. Development handoff/QA testing
The user experience (UX) was reimagined, shifting from a device-centric perspective to a model that is both empathy-driven and data-informed. This strategy positioned design was a key market differentiator.
Process:
1. Journey Mapping
2. Content Strategy
3. Prototype Development
4. Compliance Alignment
5. Development handoff/QA testing
Outcome:
As a result of these initiatives, Hologic achieved a 20% increase in engagement traffic directed toward educational resources, product information and provider services for patients.
As a result of these initiatives, Hologic achieved a 20% increase in engagement traffic directed toward educational resources, product information and provider services for patients.
Learnings:
One of the critical insights from this project was that embedding UX early in the scope process helped prevent rework and lead to improved adoption rates.
One of the critical insights from this project was that embedding UX early in the scope process helped prevent rework and lead to improved adoption rates.
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