UX strategy, experience design & AI product strategy for regulated healthcare and pharma brands.
Open to UX Director and Senior Strategy roles
Abbott · FreeStyle Libre
Client brief“Improve the onboarding communications program — patients aren't engaging with the content we're sending them during device activation.”
This isn't a content engagement problem — it's a sequencing alignment failure.
The content was correct. The timing was wrong.
Eli Lilly · Global Obesity
Client brief“Design a global obesity platform that can be adapted for each market — KSA, UAE, Germany, Japan — while maintaining brand and regulatory consistency.”
The brief frames this as an adaptation problem. It's actually two problems.
Global architecture plus stigma-aware emotional sequencing, not localization of a standard pharma UX template.
Amgen · Enbrel
Client brief“The redesigned site is underperforming — users can’t find what they need. Fix the navigation and improve content findability.”
This isn’t a navigation problem — it’s a dual-audience architecture failure.
Prospective and current patients are different users. The redesign treated them as one.
Amgen · Enbrel CRM
Client brief“Unique open rate is strong — we need to improve CTR.”
This isn’t a single CTR problem — it’s two structurally different problems by email type.
Actionable emails failed at scan and engage. Informational emails had no primary CTA by design.
Most engagements don't fail in the design. They fail upstream, in a brief nobody questioned, or downstream, in a review room that stalls.
“Every brand can generate content now. That's exactly the problem.”
AI removed the production bottleneck that used to hide how much of good work was always judgment. What's left exposed is a harder question: do you actually know what "good" means for the person you're designing for?
“Adoption outran governance. Governance just outran the org chart.”
Companies are hiring an AI Governance Specialist and an AI Product Manager for what's functionally one job. That split isn't a hiring quirk — it's a structural flaw, and regulated industries are already paying to fix it.
Director, Lead, and Head of UX Strategy, Experience Design & AI Product Strategy roles in healthcare, pharma, health tech, and regulated enterprise. Agency or in-house · Full-time or freelance/fractional. New York City Metropolitan Area · Remote · Hybrid.
