Design decisions that hold up under regulatory review.

UX strategy and experience design for regulated healthcare and pharma brands.

Featured work
View all work →

Each engagement started with a diagnostic question, not a design assumption.

Capabilities

From diagnosis to delivery.

Most engagements don't fail in the design. They fail upstream, in a brief nobody questioned, or downstream, in a review room that stalls.

01
Diagnose
Most briefs arrive as a content problem or a design problem. Half the time it's neither — the real issue is a sequencing gap or an assumption nobody's tested. This is where I find out which one I'm actually solving.
Brief cleared internally
02
Audit
Before a wireframe gets drawn, I want to know what's already broken and what competitors have already tried. AI-augmented competitive intelligence gets me there fast now — but someone still has to know which pattern actually matters.
Findings pass heuristic review
03
Align
This is where most projects stall — not in the design, but in getting Legal, Medical, and Brand to agree on what shipped. I build the journey architecture and IA to survive that room the first time, not the third.
MLR sign-off
04
Scale
A framework that only works in one market isn't a framework — it's a one-off. I build IA that deploys across regulatory environments without a rebuild, because that's the part that actually compounds.
Proof

Results, by engagement.

↓ 20% drop-off
Patient onboarding · FreeStyle Libre
View case study →
89% → 0
Bounce rate addressed via condition-first redesign · Enbrel
View case study →
4 markets
One IA framework, deployed without a rebuild · Global Obesity
View case study →
Writing
View all writing →

The thinking behind the work.

The Job Description Doesn't Exist Yet
LinkedIn Article · AI Governance & Org Design
The Job Description Doesn't Exist Yet

"Adoption outran governance. Governance just outran the org chart."

Companies are hiring an AI Governance Specialist and an AI Product Manager for what's functionally one job. That split isn't a hiring quirk — it's a structural flaw, and regulated industries are already paying to fix it.

Read ↗
Somebody Has to Own the Agent
LinkedIn Article · Agentic AI & CX Governance
Somebody Has to Own the Agent

"Adoption outran governance. Now someone has to answer for what the agent did."

Most enterprises have AI agents in production. Most can't say who's actually watching them. When an agent acts on a customer's behalf and gets it wrong, that gap stops being theoretical.

Read ↗

Open to the right conversation.

Director, Lead, and Head of UX roles in healthcare, pharma, health tech, and regulated enterprise. Agency or in-house · Full-time or freelance/fractional. New York City Metropolitan Area · Remote · Hybrid.

Get in touch →