Design decisions that hold up under scrutiny.

UX strategy and experience design for regulated healthcare and pharma brands.

Featured work
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Each engagement started with a diagnostic question, not a design assumption.

Capabilities

From diagnosis to delivery.

Most engagements don't fail in the design. They fail upstream, in a brief nobody questioned, or downstream, in a review room that stalls.

01
Diagnose
Most briefs arrive as a content problem or a design problem. Half the time it's neither — the real issue is a sequencing gap or an assumption nobody's tested. This is where I find out which one I'm actually solving.
Brief cleared internally
02
Audit
Before a wireframe gets drawn, I want to know what's already broken and what competitors have already tried. AI-augmented competitive intelligence gets me there fast now — but someone still has to know which pattern actually matters.
Findings pass heuristic review
03
Align
This is where most projects stall — not in the design, but in getting Legal, Medical, and Brand to agree on what shipped. I build the journey architecture and IA to survive that room the first time, not the third.
MLR sign-off
04
Scale
A framework that only works in one market isn't a framework — it's a one-off. I build IA that deploys across regulatory environments without a rebuild, because that's the part that actually compounds.
Proof

Results, by engagement.

↓ 20% drop-off
Patient onboarding · FreeStyle Libre
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89% → 0
Bounce rate addressed via condition-first redesign · Enbrel
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4 markets
One IA framework, deployed without a rebuild · Global Obesity
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Writing
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The thinking behind the work.

The Slop Tax
LinkedIn Article · AI & Design Judgment
The Slop Tax

"Every brand can generate content now. That's exactly the problem."

AI removed the production bottleneck that used to hide how much of good work was always judgment. What's left exposed is a harder question: do you actually know what "good" means for the person you're designing for?

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The Job Description Doesn't Exist Yet
LinkedIn Article · AI Governance & Org Design
The Job Description Doesn't Exist Yet

"Adoption outran governance. Governance just outran the org chart."

Companies are hiring an AI Governance Specialist and an AI Product Manager for what's functionally one job. That split isn't a hiring quirk — it's a structural flaw, and regulated industries are already paying to fix it.

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Open to the right conversation.

Director, Lead, and Head of UX roles in healthcare, pharma, health tech, and regulated enterprise. Agency or in-house · Full-time or freelance/fractional. New York City Metropolitan Area · Remote · Hybrid.

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