Experience Strategy & Architecture for Complex, Regulated, Multi-stakeholder Systems.
I'm a UX Strategy and Experience Design leader with deep expertise in healthcare, health tech, and life sciences. Background includes agency roles at Grey Health, Arnold Worldwide, Jacques, and Digitas Health, as well as in-house experience at UBM Life Sciences.
Skilled at simplifying complexity, aligning cross-functional teams, and guiding decision-making in fast-paced or highly regulated environments. Experienced in client-facing strategy, product and experience planning, journey mapping, conceptual modeling, and workshop facilitation. Introduced AI-enabled workflows that improved research, competitive analysis, and strategic efficiency. Collaborative, clear, and adaptable—able to drive impact in both agency and corporate settings.
WHAT I DO BEST:
• Experience Strategy & Visioning
• Information architecture & taxonomy
• Journey modeling
• Insight synthesis
• Design systems & governance
• AI-assisted workflows
• Experience Strategy & Visioning
• Information architecture & taxonomy
• Journey modeling
• Insight synthesis
• Design systems & governance
• AI-assisted workflows
MY PHILOSOPHY: CLARITY CREATES MOMENTUM
My work reduces ambiguity, improves structure, and enables faster, more confident decision-making
My work reduces ambiguity, improves structure, and enables faster, more confident decision-making
RECOMENDATIONS:
Rob is the complete package when it comes to UX strategy and leadership. He brings unique, complete thinking to each of his projects and has an amazing ability to communicate and collaborate across multi-functional teams to facilitate and drive best-in-class project deliverables. He shines in both client-facing sessions as well as internal brainstorms, and is able to lead a team of all sizes.
Caine Fair | Group Strategy Director, Engagements at Grey Health
August 25, 2025
Caine managed Rob directly
Rob is a true team player and an asset to both Arnold, its clients, and the CX team. His UX experience and expertise helped guide and manage critical decisions making for the teams he works with. He is skilled at simplifying complex information to make it digestible for both the internal and client teams. He is a natural problem solver, going above and beyond the ask, working closely with whoever he needs to in order to produce the best quality work and to meet tight deadlines. Rob is easy to work with under duress, is professional at all times and a creative ideator. Rob was just a joy to work with on a daily basis and I could not have been more lucky to have him as a colleague and strategic thought partner.
Connie Bazos | VP Customer Experience and Engagement Strategy at Arnold Worldwide
March 9, 2022
Connie managed Rob directly
Caine Fair | Group Strategy Director, Engagements at Grey Health
August 25, 2025
Caine managed Rob directly
Rob is a true team player and an asset to both Arnold, its clients, and the CX team. His UX experience and expertise helped guide and manage critical decisions making for the teams he works with. He is skilled at simplifying complex information to make it digestible for both the internal and client teams. He is a natural problem solver, going above and beyond the ask, working closely with whoever he needs to in order to produce the best quality work and to meet tight deadlines. Rob is easy to work with under duress, is professional at all times and a creative ideator. Rob was just a joy to work with on a daily basis and I could not have been more lucky to have him as a colleague and strategic thought partner.
Connie Bazos | VP Customer Experience and Engagement Strategy at Arnold Worldwide
March 9, 2022
Connie managed Rob directly