Featured work

The engagements that shaped the practice.

UX strategy, experience design, and competitive intelligence — agency-side, across MLR-regulated brands. Abbott · Eli Lilly · Amgen · AstraZeneca · GSK.

Full strategy rationale, deliverables, and methodologies are documented below. Select work available on request due to NDA constraints.

Abbott · Health Canada · CGM Onboarding

The content was right.
The timing was wrong.

↓ 20% drop-off reduction

Abbott FreeStyle Libre

88-day lifecycle experience redesigned around behavioral readiness stages — not a content calendar. Health Canada MLR-compliant.

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Eli Lilly · KSA · UAE · Germany · Japan

One IA framework, deployed across four regulatory markets without a rebuild.

Global IA · AI-augmented CI · Stigma-reduction UX

Eli Lilly Global Obesity

Stigma-reduction UX sequencing and a global/flex zone IA framework — deployable across distinct regulatory and cultural contexts without rebuilding.

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Amgen · Enbrel · Arnold NYC

An 89% bounce rate meant the redesign wasn't working. We rebuilt around the condition, not the interface.

89% bounce rate → condition-first redesign

Amgen Enbrel — Patient Experience

Led research commissioning and a 53-page condition-first wireframe redesign — built to separate prospective and current patient paths from the first homepage interaction.

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Amgen · Enbrel CRM · Arnold NYC

Open rate above benchmark. Nobody was clicking.

36% open rate · 4% CTR vs 5.5% benchmark

Amgen Enbrel — CRM Email Audit

Seven-email onboarding cadence audited end-to-end — the value was already there, the fix was surfacing it, not creating something new.

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Open to the right conversation.

Director, Lead, and Head of AI Product Strategy, AI Governance & UX roles in healthcare, pharma, health tech, and regulated enterprise. Agency or in-house · Full-time or freelance/fractional. New York City Metropolitan Area · Remote · Hybrid.

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