PROFESSIONAL SUMMARY
Visionary UX Strategy Director with 15+ years leading cross-functional design and research teams to deliver enterprise-scale digital transformation. Expert at translating complex business goals into intuitive, data-driven experiences that elevate brand engagement and measurable ROI. Proven success shaping experience strategy across healthcare, finance, and consumer sectors. Passionate about cultivating innovation, design thinking, and AI-driven UX frameworks to future-proof organizations.
CORE LEADERSHIP COMPETENCIES
CORE LEADERSHIP COMPETENCIES
Product Design & Research:
UX Research, Journey Mapping, Usability Testing, Prototyping, Design Systems, UI/UX Design
Product Strategy & Leadership:
Product Vision, Roadmap Definition, KPI Alignment, Cross-Functional Collaboration, Team Leadership, Agile/Scrum
Tools:
Figma, Adobe CC, Miro, CMS Platforms, AI-UX, WCAG 2.1, Microsoft Office Suite
UX Research, Journey Mapping, Usability Testing, Prototyping, Design Systems, UI/UX Design
Product Strategy & Leadership:
Product Vision, Roadmap Definition, KPI Alignment, Cross-Functional Collaboration, Team Leadership, Agile/Scrum
Tools:
Figma, Adobe CC, Miro, CMS Platforms, AI-UX, WCAG 2.1, Microsoft Office Suite
Earlier in his career, Rob served as Senior Art Director at Grey Direct Marketing Group (a Grey Global Group subsidiary) and DMW Worldwide, where he spearheaded creative and strategic campaigns across print, direct mail, digital, and TV for clients such as Procter & Gamble, Sprint, JPMorgan Chase, and New York Life Insurance.
Prior to that, he held Art Director role at Draft Worldwide where he was recognized for producing impactful print and collateral materials for Bell Atlantic (Verizon). His portfolio spans industries from high-tech and telecom to finance and healthcare, showcasing a versatile and results-driven approach to design and strategy.
RECOMMENDATIONS
Caine Fair
Group Strategy Director,
Engagements at Grey Health
August 25, 2025 - Caine managed Rob directly
Rob is the complete package when it comes to UX strategy and leadership. He brings unique, complete thinking to each of his projects and has an amazing ability to communicate and collaborate across multi-functional teams to facilitate and drive best-in-class project deliverables. He shines in both client-facing sessions as well as internal brainstorms, and is able to lead a team of all sizes.
Connie Bazos
Customer Experience and Engagement Strategy
March 9, 2022 - Connie managed Rob directly
Rob is a true team player and an asset to both Arnold, its clients, and the CX team. His UX experience and expertise helped guide and manage critical decisions making for the teams he works with. He is skilled at simplifying complex information to make it digestible for both the internal and client teams. A natural problem solver, going above and beyond the ask working with work closely with whoever he needs to help produce the best quality work possible and meet tight deadline. Easy to work with under duress, professional at all times and a creative ideator. Rob was just a joy to work with on a daily basis and I could not have been more lucky to have him as a colleauge and strategic thought partner.