Rob Luria - Director of UX Strategy
My role as Director of UX Strategy involves harmonizing client objectives with compelling user experience design, ensuring that digital strategies align with the clients business goals. With a career grounded in healthcare advertising and web design, I spearhead UX strategy with an eye towards business analysis and creative direction.
I am dedicated to fostering seamless digital experiences by leveraging user research, aligning product strategies with market demands, and maintaining a steadfast commitment to client success. My collaborative efforts support the creation of intuitive interfaces that resonate with users, embodying a clear vision of UX that champions both client satisfaction and end-user engagement. 

Skilled in:
- Business-focused and user-centered product design
- Analyzing business models, markets, customer needs and behaviors
- Developing effective products and experiences that deliver measurable value
- Utilizing latest technologies and design innovations to enhance user experiences
Throughout my career, my areas of expertise have ranged from technology and telecommunications services to banking and healthcare.
Linkedin:
RESUME
Director of UX Strategy - Grey Group
September 2022 - Present
Responsible for shaping and communicating user experience strategies, design and overall UX vision for key clients: Abbott My FreeStyle Libre®, GSK Benlysta®, Bexsero®, Nucala® and Shingrix® (DTC) brands. Pfizer IBrance® (DTC) and Eli Lilly Taltz® and Verzenio® (DTC) brands among others.

• Lead UX strategy efforts, to understand business goals, user needs, roadmap considerations, and technology guardrails and constraints.
• Provide thought leadership and a strong point of view about potential solutions and the focus of work to be conducted by research and design teams.
• Drive product strategy and keep design execution aligned with the client’s business goals, go-to-market strategy and technology plan.
• Leverage research and combine it with analysis and industry experience to inform design strategy to shape effective user experiences.
• Present strategic design recommendations to clients with clarity and confidence.ves.

Senior CX Product Designer - Havas, Arnold New York
July 2021 - Aug 2022
• Wireframe, prototype, UX design for Amgen Enbrel® (DTC), Sanofi Dupixent® and Nexviazyme (DTC) brands.
• Conduct site audits and UX improvement strategies for new business/current clients efforts.
• Develop responsive mobile/desktop UX layouts along with functional documentation for creative and development team build kits.
• Consult on UX best practice implementation strategies with clients, stakeholders, creative teams and development entities to achieve client marketing objectives.

Senior UX Designer - Havas Tonic - (Contract)
Jan 2021 - July 2021
• Wireframe, prototype, UX design for Amgen Prolia® (DTC) brand and ViiV Healthcare Cabenuva®, Dovato® and Triumeq® (DTC) brands.
• Developed responsive mobile/desktop UX layouts along with functional documentation for creative and development team build kits.
• Implemented UX strategies to ensure client assignment objectives were achieved, considering deadlines and technology restraints.

Senior UX/UI Designer - Digitas Health Life Brands - ( Contract )
Sep 2020 - Nov 2020
• Wireframe, prototype, UX design for GlaxoSmithKline Trelegy® Ellipta (HCP and DTC) brands.
• Developed responsive mobile/desktop UX layouts along with functional documentation for creative and development team build kits.

Digital Design Director - UX/Digital Strategy - MJH Life Sciences
July 2018 - Mar 2020 (MJH Life Sciences acquired UBM Life Sciences in July 2018)
• Responsible for developing, communicating, applying, and enforcing creative and production operational workflow standards.
• Lead/Co-lead digital design projects from conception, design, to execution and advocacy
• Oversaw 5 digital design and web production team members, tasked with new product design and production for sold programs.



Digital Design Director - UX/Web Production - UBM Life Sciences, UBM plc. 
August 2016 - July 2018
• Design and web production management for UBM Life Science's Animal Care, Healthcare and Pharma Sciences digital brands.
• Created wireframes, mockups, prototypes for 27 branded online periodical publications, targeted to HCP's and their professional communities.
• Oversaw 8 digital design and web production team members, tasked with new product design and production for sold programs.

Senior Interactive Designer - Sikorsky, A Lockheed Martin Company - (Contract)
Jan 2016 - Aug 2016
• Digital design of corporate communications, infographics, social media campaigns for Blackhawk, Seahawk®, S-92®, S-97 Raider® and CH-53K® product lines. 
• Consulted on usability tests and departmental direction and policy to make recommendations and develop design policy based on the client's experience. 


Principal Consultant - Shelay Consulting - (Self Employed)
Jun 2011 - Dec 2015
• Print, UX/Digital Design, Website Development
• Clients: AIChE, Atlas Growth Partners, Franklin Square Capital Partners, Strategas Research, Technogym, Triloma EIG, USI Insurance.
• Created wireframes, and prototypes. Developed and implemented to existing platforms to illustrate interaction design concepts for new  product initiatives.

Vice President, Director of Creative Services - Luria Digital, LLC,  Luria Digital Productions, LLC
Jan 2001 - Jun 2011
• Digital Design, Fulfillment services for fashion and home furnishing industries. 
• Clients: First Service Brands: California Closets, Floor Coverings International, Peerless Clothing: Ralph Lauren, Calvin Klein
• Created eCommerce website for California Closets franchise network, for the purchase and fulfillment of corporate campaign graphics, marketing materials
and showroom support materials, serving 500+ franchises throughout North America.

Senior Art Director - DMW Direct
June 2000 - Dec 2000
• DRTV, Direct Mail, Print, Digital Advertising  
• Clients: Careerbuilder.com, Cingular Wireless, J.P. Morgan Chase 529 Program, Credit Suisse First Boston, Readers Digest

Senior Art Director - Grey Worldwide/Grey Direct
Jun 1997 - Jun 2000
• DRTV, Direct Mail, Print, Digital Advertising  
• Clients: Astra Zeneca, Procter & Gamble, New York Life, J.P. Morgan Chase Consumer Credit Cards, Sprint Business

Art Director - DraftFCB (formally Draft Worldwide)
Oct 1995 - Jun 1997
• DRTV, Direct Mail, Print, Digital Advertising  
• Clients: Bell Atlantic Enterprise, Small, Consumer and Online business service units.

Art Director - Cheil Communications (Samsung in house agency)
Sep 1993 - Sep 1995
• Print,TV, Event Marketing
• Clients: Samsung Consumer electronics, Information systems, Heavy industries 

HONORS & AWARDS
John Caples International Award Recipient - Non-Profit Apr 2000​​​​​​​
• 'Fight SMA' - DRTV campaign for Early Childhood Diseases

EDUCATION
Syracuse University
School of Visual & Performing Arts - Bachelor of Fine Arts - Adverting Design
1987 - 1991
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