PROFESSIONAL EXPERIENCE
Director UX Strategy
Grey Health/Tank Worldwide | Grey Group
Sep 2022 - Aug 2025
Defined and executed UX strategies aligning client business objectives with user-centered outcomes across healthcare portfolios. Championed innovation and adoption of design-thinking and AI-UX frameworks across product teams. Partnered with account, creative, and tech leads to deliver enterprise experience blueprints improving usability and conversion. Mentored UX teams to scale design quality and process maturity. Clients: Abbott Laboratories, AstraZeneca, Eli Lilly, GlaxoSmithKline, Pfizer.
Director UX Strategy
Grey Health/Tank Worldwide | Grey Group
Sep 2022 - Aug 2025
Defined and executed UX strategies aligning client business objectives with user-centered outcomes across healthcare portfolios. Championed innovation and adoption of design-thinking and AI-UX frameworks across product teams. Partnered with account, creative, and tech leads to deliver enterprise experience blueprints improving usability and conversion. Mentored UX teams to scale design quality and process maturity. Clients: Abbott Laboratories, AstraZeneca, Eli Lilly, GlaxoSmithKline, Pfizer.
Senior CX Product Designer
Arnold NY | Arnold Worldwide | HAVAS
Jul 2021 - Sep 2022
Led UX research, usability testing, and competitive analysis for global healthcare brands. Elevated UX maturity across product teams by implementing scalable design systems and research frameworks. Streamlined workflow efficiencies, reducing design iteration cycles by 25%. Clients: Amgen, Enbrel, Rexulti, Sanofi, Xiidra.
Arnold NY | Arnold Worldwide | HAVAS
Jul 2021 - Sep 2022
Led UX research, usability testing, and competitive analysis for global healthcare brands. Elevated UX maturity across product teams by implementing scalable design systems and research frameworks. Streamlined workflow efficiencies, reducing design iteration cycles by 25%. Clients: Amgen, Enbrel, Rexulti, Sanofi, Xiidra.
Senior UX Designer
Jacques | HAVAS - Contract
Jan 2021 - Jul 2021
Designed experience flows and UI components supporting Amgen and ViiV Healthcare digital platforms.
Jacques | HAVAS - Contract
Jan 2021 - Jul 2021
Designed experience flows and UI components supporting Amgen and ViiV Healthcare digital platforms.
Senior UX/UI Designer
Digitas Health | Publicis (PHCG) - Contract
Sep 2020 - Nov 2020
Produced responsive prototypes for GSK digital health solutions: collaborate with developers to ensure pixel perfect implementation.
Digitas Health | Publicis (PHCG) - Contract
Sep 2020 - Nov 2020
Produced responsive prototypes for GSK digital health solutions: collaborate with developers to ensure pixel perfect implementation.
Digital Design Director
MJH Life Sciences
Jul 2018 - Mar 2020
Directed UX and design operations for 20+ digital brands; managed design and production team of five. Instituted UX standards and governance for cross-brand digital consistency.
MJH Life Sciences
Jul 2018 - Mar 2020
Directed UX and design operations for 20+ digital brands; managed design and production team of five. Instituted UX standards and governance for cross-brand digital consistency.
Digital Design Director
UBM Life Sciences | UBM plc.
Aug 2016 - Jul 2018
Oversaw UX design for pharma and healthcare publishing platforms; lead 8-member digital team.
UBM Life Sciences | UBM plc.
Aug 2016 - Jul 2018
Oversaw UX design for pharma and healthcare publishing platforms; lead 8-member digital team.
Founder / Creative Director
Luria Digital, LLC
2001 - 2015
Founded and scaled boutique UX and digital design agency supporting enterprise clients. Led multi-channel eCommerce design initiatives for brands such as California Closets and USI Insurance.
Luria Digital, LLC
2001 - 2015
Founded and scaled boutique UX and digital design agency supporting enterprise clients. Led multi-channel eCommerce design initiatives for brands such as California Closets and USI Insurance.
Earlier Experience (Selected)
Grey Worldwide / DMW / Draft Worldwide / Sikorsky – Led digital and interactive creative direction for major brands: JPMorgan Chase, CareerBuilder, P&G, Sprint, New York Life, and Lockheed Martin.
Grey Worldwide / DMW / Draft Worldwide / Sikorsky – Led digital and interactive creative direction for major brands: JPMorgan Chase, CareerBuilder, P&G, Sprint, New York Life, and Lockheed Martin.
EDUCATION
Syracuse University
School of Visual and Performing Arts
BFA Advertising Design
Syracuse University
School of Visual and Performing Arts
BFA Advertising Design