PROFESSIONAL EXPERIENCE
Director, UX Strategy
Grey Health/Tank Worldwide | Grey Group | Sep 2022 - Aug 2025
Healthcare Advertising • Pharma • Omnichannel Patient + HCP Experiences
Arnold Worldwide | HAVAS NY | Jul 2021 - Sep 2022
Digital Experience Design • Patient Engagement • Patient & HCP Product Ecosystems
Led discovery, journey mapping, and usability analysis for healthcare clients including Amgen, Otsuka, Sanofi, and Xiidra, shaping cross-channel HCP and patient experiences.
• Translated research insights into IA, user flows, wireframes, and prototypes supporting complex therapeutic journeys.
• Partnered with strategy, content, engineering, and account teams to align vision, requirements, and execution.
• Streamlined UX workflows, improving clarity and reducing iteration cycles across regulated digital experiences.
• Delivered experience recommendations that improved consistency and usability across core brand platforms.
Grey Health/Tank Worldwide | Grey Group | Sep 2022 - Aug 2025
Healthcare Advertising • Pharma • Omnichannel Patient + HCP Experiences
Led end-to-end UX strategy for global healthcare and pharma brands including Abbott, AstraZeneca, Eli Lilly, GSK, and Pfizer, delivering experience roadmaps, omnichannel journeys, and scalable IA frameworks for complex, regulated environments.
• Built unified experience strategies and IA systems that clarified navigation, content structure, and user flows across HCP and patient ecosystems.
• Partnered with Strategy, Product, Engineering, Creative, and Account teams to define clear, compliant, user-centered solutions.
• Introduced AI-enhanced research, ideation, and rapid prototyping workflows, reducing synthesis time and improving strategic output.
• Facilitated cross-functional workshops to align teams around insights, priorities, and execution plans.
• Mentored designers and elevated experience quality, accessibility, and consistency across platforms and programs.
Senior CX Product Designer• Built unified experience strategies and IA systems that clarified navigation, content structure, and user flows across HCP and patient ecosystems.
• Partnered with Strategy, Product, Engineering, Creative, and Account teams to define clear, compliant, user-centered solutions.
• Introduced AI-enhanced research, ideation, and rapid prototyping workflows, reducing synthesis time and improving strategic output.
• Facilitated cross-functional workshops to align teams around insights, priorities, and execution plans.
• Mentored designers and elevated experience quality, accessibility, and consistency across platforms and programs.
Arnold Worldwide | HAVAS NY | Jul 2021 - Sep 2022
Digital Experience Design • Patient Engagement • Patient & HCP Product Ecosystems
Led discovery, journey mapping, and usability analysis for healthcare clients including Amgen, Otsuka, Sanofi, and Xiidra, shaping cross-channel HCP and patient experiences.
• Translated research insights into IA, user flows, wireframes, and prototypes supporting complex therapeutic journeys.
• Partnered with strategy, content, engineering, and account teams to align vision, requirements, and execution.
• Streamlined UX workflows, improving clarity and reducing iteration cycles across regulated digital experiences.
• Delivered experience recommendations that improved consistency and usability across core brand platforms.
Senior UX Designer (Contract)
Jacques | HAVAS NY | Jan 2021 - Jul 2021
Pharma Digital Branding & Launch Experiences
Designed responsive, accessible, and compliant digital experiences for Amgen (Evenity, Prolia) and ViiV Healthcare (Cabenuva, Dovato).
• Created IA, page flows, and prototypes that improved clarity across multi-channel HCP and patient journeys.
• Standardized UX patterns and interaction models to support consistent execution across brand ecosystems.
Jacques | HAVAS NY | Jan 2021 - Jul 2021
Pharma Digital Branding & Launch Experiences
Designed responsive, accessible, and compliant digital experiences for Amgen (Evenity, Prolia) and ViiV Healthcare (Cabenuva, Dovato).
• Created IA, page flows, and prototypes that improved clarity across multi-channel HCP and patient journeys.
• Standardized UX patterns and interaction models to support consistent execution across brand ecosystems.
Senior UX/UI Designer (Contract)
Digitas Health | Publicis PHCG | Sep 2020 - Nov 2020
Pharma Digital Branding & Launch Experiences
Enhanced information architecture and experience flows for the Trelegy (GSK) DTC and HCP websites.
• Improved navigation, content organization, and cross-channel alignment across platforms.
• Collaborated with strategy, content, and engineering partners to refine patterns and ensure clinical/regulatory compliance.
Digital Design Director
MJH Life Sciences | Jul 2018 - Mar 2020
Healthcare Publishing • Multi-Brand Experience Governance
Directed UX and digital design across 20+ healthcare brands serving medical and scientific audiences.
• Managed and mentored a multidisciplinary team, establishing standards that improved design consistency and delivery quality.
• Developed IA, interaction models, and UX frameworks that increased engagement, findability, and platform performance.
• Partnered with product and editorial teams to streamline workflows and improve experience governance.
Digitas Health | Publicis PHCG | Sep 2020 - Nov 2020
Pharma Digital Branding & Launch Experiences
Enhanced information architecture and experience flows for the Trelegy (GSK) DTC and HCP websites.
• Improved navigation, content organization, and cross-channel alignment across platforms.
• Collaborated with strategy, content, and engineering partners to refine patterns and ensure clinical/regulatory compliance.
Digital Design Director
MJH Life Sciences | Jul 2018 - Mar 2020
Healthcare Publishing • Multi-Brand Experience Governance
Directed UX and digital design across 20+ healthcare brands serving medical and scientific audiences.
• Managed and mentored a multidisciplinary team, establishing standards that improved design consistency and delivery quality.
• Developed IA, interaction models, and UX frameworks that increased engagement, findability, and platform performance.
• Partnered with product and editorial teams to streamline workflows and improve experience governance.
Digital Design Director
UBM Life Sciences — UBM plc. | Jul 2016 - Jul 2018
Healthcare Publishing • Multi-Brand Experience Governance
Led experience design for enterprise HCP publishing ecosystems.
• Directed an 8-person UX/design team focused on improving usability, navigation, and platform structure across large content networks.
• Created scalable IA frameworks and UX patterns adopted across multiple properties.
• Improved engagement and content discoverability through redesigned navigation and experience flows.
Founder/Creative Director
Luria Digital, LLC | Jan 2001 - Dec 2015
UX Consulting • eCommerce • Enterprise Digital Experiences
Founded and led a UX and digital design consultancy serving enterprise and mid-market clients including California Closets, Technogym, and USI Insurance.
• Delivered end-to-end UX strategy, research, IA, UX design, and optimization for web and mobile experiences.
• Managed client relationships and guided teams from discovery through delivery and ongoing iteration.
• Improved clarity, conversion, and overall user engagement through structured UX strategy and design execution.
Earlier Career (Selected)
Samsung / DMW Direct / Draft Worldwide / Lockheed Martin
Earlier in my career, I supported creative and experience initiatives across major brands and enterprises — clients include JPMorgan Chase, CareerBuilder, P&G, Samsung Electronics, Sprint, New York Life, and Lockheed Martin — building a broad foundation in strategy, design, and cross-industry problem solving.
EDUCATION
Syracuse University | School of Visual & Performing Arts | BFA, Advertising Design
UBM Life Sciences — UBM plc. | Jul 2016 - Jul 2018
Healthcare Publishing • Multi-Brand Experience Governance
Led experience design for enterprise HCP publishing ecosystems.
• Directed an 8-person UX/design team focused on improving usability, navigation, and platform structure across large content networks.
• Created scalable IA frameworks and UX patterns adopted across multiple properties.
• Improved engagement and content discoverability through redesigned navigation and experience flows.
Founder/Creative Director
Luria Digital, LLC | Jan 2001 - Dec 2015
UX Consulting • eCommerce • Enterprise Digital Experiences
Founded and led a UX and digital design consultancy serving enterprise and mid-market clients including California Closets, Technogym, and USI Insurance.
• Delivered end-to-end UX strategy, research, IA, UX design, and optimization for web and mobile experiences.
• Managed client relationships and guided teams from discovery through delivery and ongoing iteration.
• Improved clarity, conversion, and overall user engagement through structured UX strategy and design execution.
Earlier Career (Selected)
Samsung / DMW Direct / Draft Worldwide / Lockheed Martin
Earlier in my career, I supported creative and experience initiatives across major brands and enterprises — clients include JPMorgan Chase, CareerBuilder, P&G, Samsung Electronics, Sprint, New York Life, and Lockheed Martin — building a broad foundation in strategy, design, and cross-industry problem solving.
EDUCATION
Syracuse University | School of Visual & Performing Arts | BFA, Advertising Design