Cancer can change lives, but clinical trials can change cancer.
Client objective:
To support Eli Lilly's 'BEACON' campaign launch, the website was developed in a phased approach to best utilize client's time frame, by building a flexible starter website with core functionality and content. Then in phase two, implement a more targeted approach to expand features over time.
Areas of focus:
• Education on clinical trials
• FAQs/Mythbusters
• Information on upcoming trials/search functionality
• Accessible design
• CRM for future outreach
• Rich media/interactive modules to deepen engagement
• Flexible landing pages for paid media
To support Eli Lilly's 'BEACON' campaign launch, the website was developed in a phased approach to best utilize client's time frame, by building a flexible starter website with core functionality and content. Then in phase two, implement a more targeted approach to expand features over time.
Areas of focus:
• Education on clinical trials
• FAQs/Mythbusters
• Information on upcoming trials/search functionality
• Accessible design
• CRM for future outreach
• Rich media/interactive modules to deepen engagement
• Flexible landing pages for paid media
Role: Director UX Strategy - Tank/Grey Health
• Developed UX strategy documents, user flows, site map, wireframes.
• Collaborated with creative, account and client development teams, ensuring UX strategy and website functional specifications were implemented as per project scope.
UX considerations
• Implemented clients key objective's throughout website
• Implemented multiple access methods to key content for user accessibility
• Implemented multiple access methods to key content for user accessibility
• Developed phased plan for interactive implementation post inital launch
