HOLOGIC
Hologic empowers women to overcome stressful, painful, even life-altering gynecologic conditions and is committed to helping healthcare professionals provide the most complete care for women — from visualization to access to treatment.
Client objective:
Hologic is a global leader in women's health, offering a wide range of diagnostic products and services. Optimize site architecture and content into two segments: Patients and Medical Professionals. Promote resources. early detection and proactive treatment for various health conditions, including breast cancer, cervical cancer, and gynecologic health.
Hologic is a global leader in women's health, offering a wide range of diagnostic products and services. Optimize site architecture and content into two segments: Patients and Medical Professionals. Promote resources. early detection and proactive treatment for various health conditions, including breast cancer, cervical cancer, and gynecologic health.
Role: UX Design/Strategy - Consultant - SFC Group
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
UX considerations:
• Optimize navigation, website structure, and design of the Hologic website within the larger Hologic website ecosystem.
• Promote educational resources, products and access to provider services to patients in overcoming stressful, painful, even life-altering gynecologic conditions.
• Promote Hologic products and services to medical professionals, in to providing the most complete care to their patients in utilizing the latest in gynecological care.
• Optimize navigation, website structure, and design of the Hologic website within the larger Hologic website ecosystem.
• Promote educational resources, products and access to provider services to patients in overcoming stressful, painful, even life-altering gynecologic conditions.
• Promote Hologic products and services to medical professionals, in to providing the most complete care to their patients in utilizing the latest in gynecological care.
