Hologic empowers women to overcome stressful, painful, even life-altering gynecologic conditions and is committed to helping healthcare professionals provide the most complete care for women — from visualization to access to treatment.
Client objective:
Enhance content and design of the Hologic for Women website, optimize navigation, website structure, UX, and SEO to provide a greater website experience for the user.
Enhance content and design of the Hologic for Women website, optimize navigation, website structure, UX, and SEO to provide a greater website experience for the user.
Role: UX Design/Strategy - Consultant - SFC Group
• Conducted site audit, developed UX strategy document, site map, site wireframes for client presentation.
• Collaborated with creative and account services teams in UX strategy development, and site development.
UX considerations
• Refresh home page - restructure the home page into two sections to provide multiple paths to content.
• Refreshed site informational graphics that have more clarity and support the Hologic GYN Solutions brand
• Improved navigation/taxonomy restructure — improve ease of access to content
• Improved display of page content and user digestion
