VERZENIO
Verzenio is a prescription medicine used in combination with endocrine (hormone) therapy (tamoxifen or an aromatase inhibitor) to treat adults with HR+, HER2–, node-positive, early breast cancer with a high risk of coming back as determined by your doctor.
Client objective:
Optimize user journey throughout website. Develope UX strategies to make key content more accessible (i.e. testimonials, efficacy, commercials, etc.)
Optimize user journey throughout website. Develope UX strategies to make key content more accessible (i.e. testimonials, efficacy, commercials, etc.)
Role: Director UX Strategy - Tank Worldwide/Grey Health
• Conducted website audit and competitive analysis.
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
• Conducted website audit and competitive analysis.
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
UX considerations:
• Content location/navigation of important data
• Consistency across MBC and EBC
• Visual interest of all pages ( icons, aesthetics, creative, etc.)
• Jump links, relevant CTA, etc.
• Remove under-performing content
• Content location/navigation of important data
• Consistency across MBC and EBC
• Visual interest of all pages ( icons, aesthetics, creative, etc.)
• Jump links, relevant CTA, etc.
• Remove under-performing content
