Verzenio (abemaciclib) is a kinase inhibitor used primarily for the treatment of hormone receptor-positive (HR+),
HER2-negative advanced or metastatic breast cancer.
HER2-negative advanced or metastatic breast cancer.
Client objective:
Enhance target user journey throughout website.
Recommend UX strategies to make key content more accessible
(i.e. testimonials, efficacy, commercials, etc. )
Areas of focus:
• Content location/navigation of important data
• Examine competitors
• Consistancy across MBC and EBC
• Visual interest of all pages ( icons, aesthetics, creative, etc.)
• Jump links, relevant CTA, etc.
• Remove under-performing content
Enhance target user journey throughout website.
Recommend UX strategies to make key content more accessible
(i.e. testimonials, efficacy, commercials, etc. )
Areas of focus:
• Content location/navigation of important data
• Examine competitors
• Consistancy across MBC and EBC
• Visual interest of all pages ( icons, aesthetics, creative, etc.)
• Jump links, relevant CTA, etc.
• Remove under-performing content
Role: Director UX Strategy - Tank/Grey Health
• Conducted site audit, developed UX strategy documents, site map, site wireframes for client presentation and development teams.
• Collaborated with creative and account services teams in UX strategy development, and site development.
UX considerations
• Implemented clients key objective's throughout website
• Improved consistancy across both MBC sand EBC sections of website
• Implemented multiple access methods to key content for user accessibility
• Improved consistancy across both MBC sand EBC sections of website
• Implemented multiple access methods to key content for user accessibility
• Refreshed informational graphics that have more clarity and support
• Improved taxonomy restructure — improve ease of access to content
• Improved display of page content and user digestion
