Kiyatec is disrupting cancer care by accurately predicting patient–specific response and non–response before treatment begins.
Client objective:
Enhance content and design of the Kiyatec website, optimize navigation, website structure, UX, and SEO to provide a greater website experience for the user.
Enhance content and design of the Kiyatec website, optimize navigation, website structure, UX, and SEO to provide a greater website experience for the user.
Role: UX Design/Strategy - Consultant - SFC Group
• Conducted site audit, developed UX strategy document, site map, site wireframes for client presentation and development.
• Collaborated with creative and account services teams in UX strategy development, and site development.
UX considerations
• Refresh home page - restructure the home page to provide multiple paths to content.
• Refreshed site informational graphics that have more clarity and support the Kiyatec brand
• Improved navigation/taxonomy restructure — improve ease of access to content
• Improved display of page content and user digestion
