KIYATEC
Kiyatec is disrupting cancer care by accurately predicting patient–specific response and non–response before treatment begins.
Client objective:
Optimize navigation, website structure, and design of the Kiyatec website targeting Healthcare Professionals, Patients and Caregivers and Pharmaceutical service providers in the benefits of Kiyatec's 3D Predict™ test product.
Optimize navigation, website structure, and design of the Kiyatec website targeting Healthcare Professionals, Patients and Caregivers and Pharmaceutical service providers in the benefits of Kiyatec's 3D Predict™ test product.
Role: UX Design/Strategy - Consultant - SFC Group
• Conducted website audit and competitive analysis.
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
• Conducted website audit and competitive analysis.
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
UX considerations:
• Promote Kiyatec's 3D Predict™ test product.
• Promote Kiyatec's cancer-focused legacy and credibility
• Focus on product benefits towards each segment. i.e. Patient and Caregiver - How it works/expectations. Healthcare Professionals - test and results data. Pharmaceutical service providers - product at scale.
• Design to be inclusive of corporate Kiyatec brand campaign.
• Promote Kiyatec's 3D Predict™ test product.
• Promote Kiyatec's cancer-focused legacy and credibility
• Focus on product benefits towards each segment. i.e. Patient and Caregiver - How it works/expectations. Healthcare Professionals - test and results data. Pharmaceutical service providers - product at scale.
• Design to be inclusive of corporate Kiyatec brand campaign.
