Client objective:
Develop UX design strategy for GSK Canada, targeting General Practitioners and Specialists in managing patients with severe and uncontrolled asthma. Provide optimized navigation, website structure, UX, and SEO to provide a greater website experience for the end user.
Develop UX design strategy for GSK Canada, targeting General Practitioners and Specialists in managing patients with severe and uncontrolled asthma. Provide optimized navigation, website structure, UX, and SEO to provide a greater website experience for the end user.
Role: Director Strategy - UX - Grey Group
• Conducted site audit, developed UX strategy document, site map, site wireframes for client presentation.
• Collaborated with creative and account services teams in UX strategy development, and site development.
UX considerations
• Structure the home page (splash page) into two sections to provide multiple paths to content.
• Optimize site informational charts/graphics to have clarity and ease of comprehension.
• Navigation/taxonomy restructure — provide ease of access to content
• Optimize display of page content and optimal end user digestion
