Client objective - Develop and unbranded website to promote illness awareness to new parents and caregivers. 

Role: Senior CX Product Designer - Arnold NY
• Conducted site audit, developed UX strategy document, site map, site wireframes for client presentation.
• Collaborated with creative and account services teams in UX strategy development, and site development.
UX  considerations
• Drive product strategy and design execution  with the client’s business goals, and technology constraints.
• Leverage research and combine it with analysis and industry experience to shape effective user experiences.
• Present strategic design recommendations to clients with clarity and confidence.ves.

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