Client objective: 
Enhance content and design of corporate website, optimize navigation, UX, and SEO.

Role: UX Design/Strategy - Consultant - SFC Group
• Conducted site audit, developed UX strategy document,
site map, site wireframes for client presentation.
• Collaborated with creative and account services teams
in UX strategy development, and site development.

UX  considerations:
• Refresh home page - restructure the home page into two sections to provide multiple paths to content. 
• Refreshed site informational graphics that have more clarity and support the Smith+Nephew ARIA brand
• Improved navigation/taxonomy restructure — improve ease of access to content
• Improved display of page content and user digestion

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