IBrance Patient Support Portal - Canada
Client objective:
Enhance content and design of Pfizer's (Canadian) IBRANCE Patient website, optimize site navigation, website structure, UX, and SEO to provide a seamless website experience and to increase mobile application downloads.
Enhance content and design of Pfizer's (Canadian) IBRANCE Patient website, optimize site navigation, website structure, UX, and SEO to provide a seamless website experience and to increase mobile application downloads.
Role: UX Strategy Director - Tank Worldwide (Grey Group)
• Conducted site audit, developed UX strategy document, site map, site wireframes for client presentation/approval.
• Collaborated with creative and account services teams in UX strategy development, and site development.
UX considerations:
• Refresh home page - restructure the home page to provide multiple paths to content.
• Refreshed site informational graphics that have more clarity and support the Kiyatec brand
• Improved navigation/taxonomy restructure — improve ease of access to content
• Improved display of page content and user digestion
