My Gene Counsel

My Gene Counsel bridge's the gap between genetic testing and precision medicine by addressing one of the most critical pain points in the industry – lack of accurate and timely genetic counseling information for patients and providers.

Client objective:

Enhance content and design of corporate website, optimize navigation, UX, and SEO.

Role: Digital Design Director - UX Strategy
MJH Life Sciences - Truth Serum Network (In house agency)

• Conducted site audit, developed UX strategy document, site wireframes and hi-fidelity prototypes for client presentation and approval.

• Collaborated with MJH Life Sciences, Proximyl Healthcare's creative and account services teams in UX strategy development, wireframes, visual design and site development.

UX and visual design considerations

• Refresh home page - restructure the home page into sections to provide improved access to content

• Refreshed site informational graphics that have more clarity and tie into the MGC brand

• Improved navigation/taxonomy restructure — improve ease of access to content

• Improved display of page content and user digestion

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