MY GENE COUNSEL
My Gene Counsel bridge's the gap between genetic testing and precision medicine by addressing one of the
most critical pain points in the industry – lack of accurate and timely genetic counseling information for patients and providers.
most critical pain points in the industry – lack of accurate and timely genetic counseling information for patients and providers.
Client objective:
Evolve the My Gene Counsel website into a professional brand platform, that medical professionals and medical partners deem as credible and serves to bridge the gap between genetic testing and precision medicine.
Evolve the My Gene Counsel website into a professional brand platform, that medical professionals and medical partners deem as credible and serves to bridge the gap between genetic testing and precision medicine.
Role: Digital Design Director - MJH Life Sciences
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
UX considerations:
• Promote My Gene Counsel's Living Labs Report® product and its benefits to patients, medical professionals, and service providers.
• Promote My Gene Counsel's scalable patient-centered digital counseling tools, translating genome science at the patient, provider and system levels.
• Promote product benefits, i.e. patient - how it works/expectations. Medical professionals - test and results data. Large-scale health systems - product at scale.
• Promote My Gene Counsel's Living Labs Report® product and its benefits to patients, medical professionals, and service providers.
• Promote My Gene Counsel's scalable patient-centered digital counseling tools, translating genome science at the patient, provider and system levels.
• Promote product benefits, i.e. patient - how it works/expectations. Medical professionals - test and results data. Large-scale health systems - product at scale.
