ASTRA ZENECA | NHL
Facing the potential realities of cancer is fear inducing. Getting screened requires bravery. It is about more
than just taking care of yourself, and it requires support. It’s about loved ones, friends, and the greater hockey community, and the more we can bring hockey fans together, the more we can ease anxieties and motivate
others to take power into their own hands and get checked.
than just taking care of yourself, and it requires support. It’s about loved ones, friends, and the greater hockey community, and the more we can bring hockey fans together, the more we can ease anxieties and motivate
others to take power into their own hands and get checked.
Client objective:
NHL developed a media-led co-branded digital fan engagement campaign, promoting fans to pledge to Get Body Checked Against Cancer. AstraZeneca will celebrate fans for taking the step to pledge to get screened. Every time a fan participates in the NHL Screening Cup, whether for themselves, or to motivate action from friends or family members, it will trigger an opportunity for fans to receive various NHL - only prizes
NHL developed a media-led co-branded digital fan engagement campaign, promoting fans to pledge to Get Body Checked Against Cancer. AstraZeneca will celebrate fans for taking the step to pledge to get screened. Every time a fan participates in the NHL Screening Cup, whether for themselves, or to motivate action from friends or family members, it will trigger an opportunity for fans to receive various NHL - only prizes
Role: Director UX Strategy - Tank Worldwide/Grey Health
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
UX considerations:
• Developed pledge program submission specifications for pledge screening module
• Integrated secure logic to ensure accurate pledge submissions
• Module to appear simultaneously on both NHL.com and GetBodyChecked.com (iframe)
• Developed pledge program submission specifications for pledge screening module
• Integrated secure logic to ensure accurate pledge submissions
• Module to appear simultaneously on both NHL.com and GetBodyChecked.com (iframe)
