ELI LILLY
Cancer can change lives, but clinical trials can change cancer.
Client objective:
To support Eli Lilly's 'BEACON' campaign launch, the website was developed in a phased approach to best utilize client's time frame, by building a flexible starter website with core functionality and content. Then in phase two, implement a more targeted approach to expand features over time.
To support Eli Lilly's 'BEACON' campaign launch, the website was developed in a phased approach to best utilize client's time frame, by building a flexible starter website with core functionality and content. Then in phase two, implement a more targeted approach to expand features over time.
Role: Director UX Strategy - Tank Worldwide/Grey Health
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
UX considerations:
• Education on clinical trials
• FAQs/Mythbusters
• Information on upcoming trials/search functionality
• Accessible design
• CRM for future outreach
• Rich media/interactive modules to deepen engagement
• Flexible landing pages for paid media
• Education on clinical trials
• FAQs/Mythbusters
• Information on upcoming trials/search functionality
• Accessible design
• CRM for future outreach
• Rich media/interactive modules to deepen engagement
• Flexible landing pages for paid media
