GABI SMARTCARE
Sleep Testing for Children Made Simple
Client objective:
Evolve the Gabi Smartcare website into a consumer-focused, e-commerce brand platform that young parents and medical professionals deem as credible and serves to bridge the gap between parent and doctor.
Evolve the Gabi Smartcare website into a consumer-focused, e-commerce brand platform that young parents and medical professionals deem as credible and serves to bridge the gap between parent and doctor.
Role: Director UX Strategy - Tank Worldwide/Grey Health
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
UX considerations:
• Researched best practices in e-Commerce medical hardware sales in the United States and Europe. Determined client's approach was not feasible due to regulatory constraints. Recomended adoption of current regulatory sales methods.
• Adopted approved prescription screening and fulfillment procedures for parents and care givers to obtain prescription via their own doctor or from the Gabi medical staff to purchase product upon prescription verification.
• Researched client CRM platform for use in website development and hosting to align with their other business operations, instead of a stand alone website.
• Researched best practices in e-Commerce medical hardware sales in the United States and Europe. Determined client's approach was not feasible due to regulatory constraints. Recomended adoption of current regulatory sales methods.
• Adopted approved prescription screening and fulfillment procedures for parents and care givers to obtain prescription via their own doctor or from the Gabi medical staff to purchase product upon prescription verification.
• Researched client CRM platform for use in website development and hosting to align with their other business operations, instead of a stand alone website.
