GLAXOSMITHKLINE
Providing General Practitioner's and Specialist's, information and resources on managing patients with severe and uncontrolled asthma.
Client objective:
Optimize navigation, website structure, and design of GlaxoSmithKline — Canada, targeting General Practitioners and Specialists in managing patients with severe and uncontrolled asthma.
Optimize navigation, website structure, and design of GlaxoSmithKline — Canada, targeting General Practitioners and Specialists in managing patients with severe and uncontrolled asthma.
Role: Director UX Strategy - Tank Worldwide/Grey Health
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
• Conducted website audit and competitive analysis
• Collaborated with cross-functional teams in UX strategy, content architecture, wireframes, prototypes, and web development
UX considerations:•
• Content location/navigation of important data
• Consistency across General Practitioners and Specialist sections
• Visual interest of all pages ( icons, aesthetics, creative, etc.)
• Promote: education, patient discussions, assessment management and re-evaluation of treatment plans
• Jump links, relevant CTA, etc.
• Remove under-performing content
• Content location/navigation of important data
• Consistency across General Practitioners and Specialist sections
• Visual interest of all pages ( icons, aesthetics, creative, etc.)
• Promote: education, patient discussions, assessment management and re-evaluation of treatment plans
• Jump links, relevant CTA, etc.
• Remove under-performing content
